I was thinking some more about one of your key concepts, which is that Alpha and Beta are not mutually exclusive but complementary qualities. Since your audience is supposed to be men, it would make sense to turn the tables around so they can see it with their own eyes. The female equivalent of a man being Alpha is that the wife looks hot in a tight skirt and she’s insatiable in bed. The female equivalent of a man being Beta is that the wife cooks and cleans. If she stops cooking and cleaning, it doesn’t make her more Alpha-equivalent, it just makes her less Beta-equivalent. Likewise, for men, there is no notion that to stop being Beta (to stop fixing things around the house and to stop playing with the kids) makes him more Alpha.
I thought that might help clarify your concept, because some people are still somewhat confused by everything else they read in the pick-up sphere. Just my two cents… Olivier.
I think it spells it out fairly well, the only thing I have to add (again!) is that in my framework the Alpha traits evoke a dopamine response in the opposite sex, while the Beta traits evoke a Oxytocin / Vasopressin response in the opposite sex.
Alpha = attraction building = Dopamine = In Love = Excitement
Beta = comfort building = Oxytocin / Vasopressin = Pair Bond = Calm Enjoyment
I love the “shoveling snow” mention in the spreadsheet as well. More snow coming tonight…