Review of the Primer + Price Increase

One more review of The Married Man Sex Life Primer 2011 appeared over at The Sex Nerd. (warning NSFW) by Ian Ironwood.

Ah… it’s hard to pick and choose what to quote from the review, it’s kinda glowing… maybe we should run with…

“I could easily see MMSL become the de facto Farmers Almanac of the Manosphere.”

…which is kinda the plan.

Thanks Ian!

Oh and you would think that dropping the price to $3.99 on the Kindle and PDF would have resulted in a surge in sales. I got one day of a boost and ever since sales have been slowly dropping and dropping. I’m selling less copies at $3.99 than I was at $9.99! So the clock is ticking on me shoving the price back to $9.99.

No more Mr. Nice Guy with the price I guess…


  1. I paid full whack and got more than my money's worth out of it.

  2. i would have paid twice the $18 i paid for the book. The info is SO SO Deadon right.

  3. Low price = Low quality in the mindset of the many

  4. How about $19.99?
    Seriously! Try it!
    Still a heck of a deal, and anon@2:32 is quite correct.

    BTW, I sent an email asking where I could donate something more than the cost of the book since it and this site, even without being tailored to me per se, has given me more useful info than any therapy session!

    Didn't hear back though, maybe it got filtered?
    Put a donation link somewhere, at least some people will be like me and add a little more to the kitty.

  5. Don't worry about the PDF ripoffs, raise the price and also make it possible for people to just give you money directly!

  6. You undervalue your work. Charge more, something like $47. By selling so cheap you promote the perception that your work isn't really worth much. Charge more so that people will think you must have something valuable to say. There's lots of writing out there on price point and perception. I bought the book on Kindle and wouldn't have paid $47 for that version, but with proper marketing you could easily be selling the PDF for $47.

    I'm quoting this from a blog post by Tim Ferriss to substantiate my $47 assertion.

    "What have you learned about price points?

    It’s been really interesting to see some of the testing for pricing. We’ve tested price points for various fitness info products at $29.95, $39.95, $47.00, $67.00, $77.00, $79.00, and $97.00. I’ve found a sweet spot in the $47.00 price point for most online fitness info products that seems to maximize front end revenue and the total number of customers. Lower price points can sometimes bring in more customers on the front end, but the backend marketing plan needs to be solid in order to make up for the lower price (especially if you’re buying traffic and need that front-end revenue to come close to break even on your ad buys)."

  7. The hyperlink failed me, so here's the link.

  8. I would think with 2011 in the title, book sales will become like Calender sales, outdated.
    I purchased two of your books, one for myself and one for my 28 year old son. My son stated, because of the word sex being in the title, he has to hide his copy in the desk drawer at work, and can not go online to this site while at work for the same reason.

  9. I'd take a page from mobile app developers, where they drop the price for a short amount of time (say, a weekend), then return it back to full price.

  10. Lowering your price was obviously a DLV, and you need to compensate with DHV RIGHT NOW.

    And I'm not envious of those who are getting a deal. No, because I'd have paid $20 in a heartbeat for what I got our of your book, Athol.

  11. Athol,

    I agree that "Low price = Low quality in the mindset of the many".

    But, beyond that, your price points are truly bizarre.

    Any somewhat reasonable price will be acceptable to your longtime followers, but the psychology of pricing for new readers has been thoroughly studied. You can look in scholarly journals, or just look at the prices in you local bookstore.

    And the reason for the ".49" or ".99" is that people subconsciously put, for example, "$9.99" in a *completely* different economic category from "$10.00", and ".49" and ".99" slide smoothly past the subconscious.

    So how the f*ck did you come up with $17.09" for a paperback?

    The normal top price for a "popular" or non-scientific paperback is $9.99.

    And that ".09" is like fingernails on a chalkboard that grates on the mind and make casual browsers want to get away.

    The price points for the paperback and electronic versions should be identical, and probably $7.49 OR $9.99.

    The price for a *hardback* should be $19.99.

    And what about your marketing strategy? Your book is unique enough to be picked up in a more mainstream way than just relying on bloggers.

  12. Athol (newbie intro). I read the primer last week and really enjoyed it. An eye-opener, a splash of cold water in the face, but optimistic at the same time.

    For your next edition (or for your blog), I'd love to see you cover issues of career/financial. Like, what from your approach someone can apply to advance their careers (or get it out of the ditch) & how being out-careered/outearned by one's wife can affect the relationship.

    Another is how to deal with a man moving into a woman's home and asserting yourself in what was previously her space.

    Finally, your friend Ian the Sex Nerd did a review on Logan Levkoff's book on "How to get your wife to have sex with you". Have you seen this book. Will you be taking your shots at it?

  13. Ian tears Levkoff's book apart.
    That's some serious BS she's pushing.

  14. Thanks for all the encouragement.

  15. I'd hestitate to describe your book as being like the Farmer's Almanac – it suggests it's of use to one small, pretty rarified, and in some ways downright weird group, as opposed to generally applicable.

  16. I missed the $3.99 price. Let me know when it drops again.

Speak Your Mind