WordPress 2012 Primer Coaching

It takes a really long time to become an overnight success.

In 2009 I was posting on forums.

In 2010 I started MMSL and wrote all year and made no money at all.
In 2011 I was “The blogger with a book” and made a decent amount of cash, but still was basically a nurse.
2012 is the year of transition to quitting the day job and doing MMSL full time.

Part of the delay in the 2012 Primer is I’ll be moving to a WordPress platform at the end of March and that’s a sizable undertaking. We need the blogsite moved and stable before releasing the book. And yes MMSL will blink out of existence for a short period and return. So don’t panic. I really love Blogger, but the WordPress platform looks more polished so that’s where I’ve got to go.

I’m aiming for an April 11th release day for the 2012 Primer, so posting and email response times between now and then might diminish a little. I’m really not one of those people that can “write a little bit here and there” over a year, I pretty much have to crunch it out in one massive push.

That being said, I’m very happy with what I’ve got so far and I can already see it is going to be an all around stronger book. Closer to release day I’ll have a changelog so people with the 2011 can better decide if they want to buy the 2012. And no I can’t give you the 2012 edition free if you brought the 2011 edition, for much the same reasons that buying a banana does not entitle you to a lifetime supply of bananas.

After that lot is done, I’m finally going to be offering individual phone/Skype coaching and shooting for that some time in May. Many details of that to sort out as yet.

 Depending on how that does and book sales go, full time MMSL may happen sooner rather than later. After that, I can do all kinds of fun stuff…

So for right now, if those bloggers or other media types wanting review copies of the 2012 Primer can email me that would be great.  Athol(dot)Kay@Gmail(dot)com

Jennifer: So close to full time MMSL! Woo-hoo! 


  1. Club Trader Joe's (Steve) says

    I'm surprised it took you this long! I've got two blogs on blogger and one on WordPress and I love WordPress way more, but it's difficult to transition something as big as MMSL to another platform. Once you get settled in it's much easier to deal with and you can do so much more with WP. I've been an avid reader for 1.5 years. Good luck!

  2. The MacNut says

    You will like WordPress, Athol. Once you settle into it, you'll wonder what took you so long to move over.

  3. anyland says

    Congratulations Athol! Your 2011 Primer has helped change my life. Keep it up sir. We need all the help we can get.

  4. pdwalker says

    I hope that everything goes well for you this year. You deserve it for what you and your wife have created.

  5. Mrs. Yes says

    I can't speak for all women – but I was never taught to explore and embrace my sexuality. If it wasn't for feeling secure with my wonderful partner I would be nowhere near where I am now. Hopefully that is changing and I can do my part by making sure to pass on to my daughter what wasn't passed on to me. My mother died when I was 11, I am not sure if there would have been motherly advice from her or not.

  6. sbo says

    Wonderful blog! I found it while searching on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Many thanks.sbobet

  7. Aeoli Pera says


    I think you should poll for interest in an archive of success/failure stories, told from start to finish. It wouldn't have to be any more complicated than posting e-mail exchanges, and most of the overhead would be editing them for privacy, asking permission, etc.

    I know it probably just looks like another huge project right now, but it wouldn't hurt to think about it a couple of years ahead of time.

    Please consider the poll, at least. I bet it would surprise you.


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