The Married Guy’s Guide to Wife Part One is Live!

1 Part One NewThe Married Guy’s Guide to Wife Part One is done!

I know it’s been a long time coming, but we’re finally on our way with just over four full hours of video spread over five episodes. It covers the basics of attraction, relationship comfort, initiations, and outcome independence.

If you’re an old hand from reading my work, you’re obviously going to know some of the basics I cover in Part One. Just remember it’s intended as the starting point for guys with zero exposure to what I talk about.

That being said, if you watch it, you’ll start picking up some nuances that haven’t been there before. It’s about two parts Primer, one part MAP book, and two parts everything I’ve learned and polished from nearly two years of one on one coaching guys to relationship success.

I’m most excited about The Six Link Chain of Seduction model. It makes everything more coherent and practical.


Where can I buy it?

You can see the video page here.


$10 Off Code

There is currently a $10 off code for buying all five episodes.
The code is MARRIEDGUY


$0.99 Rental for Episode One

Something else to note is that the rental is just $0.99 on Episode One


Free Stuff

There’s a couple of extra features you can watch for free on the Vimeo page. A 16 minute video about the progression of Primer –> MAP Book –> Married Guy’s Guide to Wife. There’s also a 7 minute preview of the entire series.


The Trailer

The Married Guy’s Guide to Wife 1 — The Truth About What Really Attracts Women – Trailer from Athol Kay on Vimeo.


Vimeo hosting

Vimeo is the retailer and hosting the videos.

You will need to have a Vimeo membership to buy (or rent) the videos. Vimeo membership is free and signing up is a snap.

The Vimeo FAQ for buying is at


That’s about it, thanks in advance to everyone who buys and has supported us along the way.

…and we get to work on Part Two in a couple of days. Stay tuned.

On the Dating Skills Review Podcast #66


I did the Dating Skills Review podcast with Angel Donovan.

This was a fairly laid back interview. Ended up going more into my personal life than the Alpha Beta stuff et al, but all good. I forget sometimes people don’t always know the early bits of the relationship.

The one weird moment was a disagreement over the math of how many times Jennifer and I have had sex. He made a corrected note on the transcript. My math wins!


Specifically, in this episode you’ll learn about:

  • Athol’s origins (03:58)
  • Athol’s introduction into relationship advice based on his own relationship (05:20)
  • Athol’s personal background and meeting his future wife (07:08)
  • Keeping focus on his long distance relationship (10:05)
  • Athol’s sexual life with his wife (see correction in introduction) (13:00)
  • Is marriage different compared to any other very long-term relationship? (14:55)
  • The positives and negatives of marriage versus a long-term relationship (16:33)
  • Why should marriage be a consideration when in a long-term relationship? (17:40)
  • Scenarios in which marriage should or should not be considered, from one’s own perspective as well as with the other person (19:50)
  • Changes and transition periods leading up to a sustaining marriage (24:05)
  • Scenarios involving men giving up certain traits that lead to marriage problems down the line (24:45)
  • Why men drop their alpha activities when in a long-term relationship or marriage (27:35)
  • When critical moments of neglect or failure take place that result in a lack of trust or support, whether intentional or unintentional (30:20)
  • Excuses pertaining to critical moments of neglect or failure (31:52)
  • Miscommunication scenarios: Athol’s personal example (33:54)
  • Fixing breach of trust and miscommunication issues (39:20)
  • Identifying alpha / beta problems versus trust problems (42:03)
  • Worry benchmarks to consider when there is a decrease in sex (44:48)
  • Reasons for sexual lifestyle changes (46:00)
  • Balancing alpha and beta behavior concepts in a relationship (48:00)
  • Recommendations for high quality advice in this area of dating, sex, and relationships (54:30)
  • Top three recommendations to help men get results as fast as possible in this area of their lives (55:38)

Phase Four of the MAP is Semi-Random and Can’t be Faked

Something that has become increasingly real to me is that Phase Four is a sudden energy state switch. It’s akin to a religious conversion. There’s a moment where everything suddenly hinges and the relationship changes direction.

I know that sounds horribly woo-woo, but bear with me.

I’ve now seen hundreds to thousands of people really running their MAPs and doing well at it. Getting through the phases and generally doing well. They get fit, they get the money together, the house is cleaner, they dress better… but whatever they are doing has still not worked to create the change in their partner that they want.

There’s always some sort of blockage there and I know to break that blockage, they need at a minimum to get to a Phase Four moment and really state their intentions super firmly and directly. They may need to go beyond Phase Four of course, but you have to go through it to get there.

But no matter how you beg, plead, encourage, push, frown, or whatever… they get to what I call Phase Three Point Nine and stall out. They say they understand they need to get to Phase Four. They talk the talk. They really do get it. I know they get it, but it’s like they are scared of heights and trying to jump out a plane. Can’t do it. Want to do it, but can’t. They get right to the edge of flipping the switch and then turn into emotional rodeo clowns diving for cover.

It used to be really frustrating watching this. It’s still a little frustrating, but not overly so nowadays.

I’ve seen people sit on Phase Three Point Nine for over a year. Some two years. I could say I’m talking to their hamster the whole time, and that would be true, but I get it. It’s really hard. There’s no perfect assurance if you stand up for yourself and demand to be treated right, that your partner will do it. We can try and stack the deck in your favor running the MAP, but that only increases the odds. There’s no magic dice. There’s no “I win” button to push. It feels like upgrading to Windows 8.1, the damn install option pops up at you and in theory it’s meant to be better, but that’s what they said about Windows 8. So, hmmm…

On the other hand, there’s some people in Phase Two or just getting into Phase Three, who still have lots of work to do improving their attractiveness before I’d even suggest a Phase Four. We’re still trying to see if the earlier Phases get through to their partner. Lots more time to go yet…

…and I get the call or email and they went to Phase Four already.

“Hi Athol, well it’s been a weird week. First X happened and it was fine, and I did just what you said, and she did Y and it was okay. Then on Thursday she did [completely screwed up thing for the 23rd time] and I just flipped out at her, but it was this really strange anger where I was [really controlled angry / like I was watching myself in a movie / completely exploded], and I said [super intense statement of what exactly sucked about my partner and how they needed to fix it, or get the hell out].”

This is where I think to myself “Ahhhhh shit, we weren’t ready for this yet.”

Instead I say in my least facepalming voice possible. “So what happened then?”

Most times they say some variant on,”She started bawling her eyes out and saying she was sorry.”

Phew! Well, alright then.

Then at some random point in the future, I’ll hear back from a Phase Three Point Nine person.  About half the time their still orbiting right there where I left them, the other half it seems to be a Phase Four hit at some semi random time. After I all but gave up on them, they moved to Phase Four.

So in some ways you can’t plan for it, because it seems to hit at random, but more likely it’s triggered by something the partner does to set off the emotional cascade that is a real Phase Four moment. But like I said at the start of the post, there’s an energy switch. So you can plan for it in a sense because it seems to require baseline of a sense of positive energy and emotional strength to do it.

Going back to the Four Outcome Matrix, where a relationship in a bad place can only have four outcomes, (1) Toleration, (2) Cheating, (3) Divorce or (4) Improved Relationship. Phase Four is in very real sense, the exact moment you take Toleration off the table. Not just in an intellectual sense, but in an emotional snapping sense, where Toleration of whatever nonsense you have been tolerating, is absolutely no longer an option.

Which is also why it can’t be faked. It has to be real. It has to have that emotional snapping where Toleration is dealt a deathblow. But you can’t get into the mindset where it can happen, until you get your MAP up to speed.


Athol Kay on the Art of Charm Podcast

Check out me on The Art of Charm podcast #239 with Jordan Harbinger. you’ll learn….

Why Alpha and Beta are different traits.

Why Beta doesn’t count unless you’re Alpha.

Why the Three Love Systems are important.

Why I worry about a great relationship dropping down into just a good relationship, rather than terribly relationship moving up to being just a bad relationship.

Why you have to stop whining.

Why you have to know the difference between a Fitness Test and a Loyalty Test.

Why you have to take “I love you, but I’m not in love with you” really, really seriously.

Why you have to lead in your relationship and how to do it so she doesn’t think you’re being a jerk about it.


Was a fun show to do. Let me know what you think about it!

10 Reasons It’s “Endocrine Maybe” Instead of Batshit Crazy a long time I’ve been saying that all can do for Batshit Crazy, is either medicate it, or run.

Except by “medicate it”, I meant psych meds. I’ll blame my psych / behavioral nursing background for that. Crazy = pills for crazy. Seems simple enough, doesn’t it?


I’m starting to see more and more supposedly Batshit Crazy people suddenly stop being so crazy after getting on the correct set of endocrine meds. It’s really been apparent in watching all the stories of men with low testosterone on the forum who are Cranky Shit Weasels (TM) determined to avoid sex and intimacy, slowly but surely turning into normal guys once they get on testosterone therapy. Which is to say pleasantly dickish.

I’m seeing some of the same changes in personality and mood with women too. Frankly it’s getting to the point when someone presents as simply having something as simple as depression, I’m starting to think endocrine rather than psych as a starting point. Same thing with wildly inappropriate anger or disinterest in sex and other activities.

In general what triggers a “you should go to the doctor and get checked out” thought, is typically a collection of symptoms into what I call Endocrine Maybe. Here’s a list of some you might have…

(1) Lack of sexual interest and/or ability to enjoy it. That covers everything from acting like a captive Panda in the face of the zoo keepers showing you bootlegged Panda porn, to erectile dysfunction or inability to orgasm.

(2) You’re incredibly moody. Your husband stacked the dishwasher incorrectly and you’re acting like a wrestler being called out for cowardice. Stuff like that. Everyone around you walks on eggshells.

(3) You’re exhausted beyond all reason, except you are now specializing in not really doing very much.  You’re tired and unmotivated. You’re starting to see paper plates as a solution to doing the dishes.

(4) You’re forgetful and can’t think straight. You miss important things you have to do and your brain is fuzzy. You probably feel stupid because you keep losing things and can’t figure stuff out. Being moody is a great cover for not knowing what you should do when you just screwed up something by forgetting the obvious. Plus you’re too tired to think straight anyway.

(5) Your weight is keeping pace with inflation. You exercise and eat right, but you’re slowly blowing up like Veruca Salt. Or on the other hand, your weight is mysteriously going down even though you’re eating like Fat Bastard.

(6) If your menstrual cycle was made into an infographic, the graphic designer may as well be a three year old with a red crayon who was told to draw dinosaurs fighting. Goodness knows what’s happening down there. You period is random and confusing. Or maybe it’s just gone completely.

(7) You have your own weather. Everyone else is nice and warm, you’re too cold. Or vice a versa. If the kids are messing with the thermostat again, there’s a 17% chance you’ll drown them in the bathtub.

(8) You’re starting to drink, do drugs, or some other kind of self-medication to keep yourself mentally stabilized.

(9) Everything sucks. It just does. You experience First World Problems as genuinely depressing and frustrating.

(10) Someone printed this blog post off, handed it to you, then dove for safety.


If you have some sort of reasonable collection of those symptoms, maybe it’s time to go visit your doctor, and this is the important part… Tell. Them. Everything.

Seriously now. Don’t hold back on anything that’s wrong with you. Don’t be afraid to ask for an endocrine referral to a specialist if your labs come back with numbers all over the place like a Lotto drawing.

Bonus reason that it might be endocrine…. you’re enraged at the suggestion you should go to the doctor to be checked out.

The good news is that if it is in fact an endocrine disorder, then it’s usually pretty fixable with medication. You can make really quite significant progress on a personal and relationship level once it’s treated. The counter-point to that though, is if it’s endocrine related and you don’t get it treated… well… enjoy the slow gradual worsening of the Batshit Crazy.

And as an aside, Rebecca Watson is the go-to of the MAP Coaches for endocrine stuff, most particularly low testosterone men. You can also check out her blog Secret Life of a Low T Wife.