The Married Guy’s Guide to Wife Part One is Live!

1 Part One NewThe Married Guy’s Guide to Wife Part One is done!

I know it’s been a long time coming, but we’re finally on our way with just over four full hours of video spread over five episodes. It covers the basics of attraction, relationship comfort, initiations, and outcome independence.

If you’re an old hand from reading my work, you’re obviously going to know some of the basics I cover in Part One. Just remember it’s intended as the starting point for guys with zero exposure to what I talk about.

That being said, if you watch it, you’ll start picking up some nuances that haven’t been there before. It’s about two parts Primer, one part MAP book, and two parts everything I’ve learned and polished from nearly two years of one on one coaching guys to relationship success.

I’m most excited about The Six Link Chain of Seduction model. It makes everything more coherent and practical.


Where can I buy it?

You can see the video page here.


$10 Off Code

There is currently a $10 off code for buying all five episodes.
The code is MARRIEDGUY


$0.99 Rental for Episode One

Something else to note is that the rental is just $0.99 on Episode One


Free Stuff

There’s a couple of extra features you can watch for free on the Vimeo page. A 16 minute video about the progression of Primer –> MAP Book –> Married Guy’s Guide to Wife. There’s also a 7 minute preview of the entire series.


The Trailer

The Married Guy’s Guide to Wife 1 — The Truth About What Really Attracts Women – Trailer from Athol Kay on Vimeo.


Vimeo hosting

Vimeo is the retailer and hosting the videos.

You will need to have a Vimeo membership to buy (or rent) the videos. Vimeo membership is free and signing up is a snap.

The Vimeo FAQ for buying is at


That’s about it, thanks in advance to everyone who buys and has supported us along the way.

…and we get to work on Part Two in a couple of days. Stay tuned.

20 Years and General Catch Up

 SD:  Hi Athol and Jen, it’s Thanksgiving Day and I’m taking a break from the family and working on my computer. Checked MMSL blog and see no entries since October. Just wondering if you guys are doing okay?

I’ve bought all 3 books. Athol’s advice is great and I appreciate all the work you’ve put into MMSL. Hope all is well. Just checking since no new posts for a month. New content is not the (only) point — just wanted to make sure one of my favorite bloggers is doing ok. And will be posting again when ready :-)

Athol:  Hiya, it’s been a busy month. I am alive!

Firstly, the easy one, Jennifer and I just celebrated our 20th wedding anniversary. We went to Florida and essentially did a repeat of our honeymoon, namely visiting Universal Studios and Disney World. It was a great time and we did two days at Universal and two days jumping around the Disney parks.

If you go to Universal, it’s completely worth it to stay in the on-site hotels. The benefit of walking distance to the parks, early access to the parks and the free upgrade to your tickets to the Express Pass completely rocks. We caught some lower traffic days but were completely exhausted from riding rides rather than standing in line. Both the major Harry Potter rides are exceptionally well done.

Disney World… I guess I’ll just assume you’ve heard of it. Stayed at Animal Kingdom Lodge and it’s all giraffes and zebras in the back yard of the hotel. Nice. The major change from last time we were there was the advent of the Magic Bands – your all purpose park tickets, credit card and Fast Passes – in the form of a handy little electronic wrist bracelet. I’m told they can track down lost kids who wear them too, so there’s probably some kind of GPS thing in there as well. It’s the sort of thing that if you really think about it, this is the way the entire country will be in about 15-20 years and it smacks of population control and Big Brother. But holy crap the lines move so much faster to get into the parks and for some reason the white swirly light thingy turning green just makes me happy.

So fun, fun, fun, fun…. and came back home and immediately got a low level pneumonia that I’ve fought off heroically for the last two weeks. I knew I was getting sick before we left for Florida, but at that point the money is already spent, you aren’t getting it back and all complaining can do is make everyone else enjoy themselves less. So just grin and bear it while away and come home and crash.

Thanksgiving was remarkably low key this year in that we didn’t host it. We just got to eat the food, though for some unclear reason there is now more food in our fridge than we took to Thanksgiving. Which I suppose defines it as a good Thanksgiving.

Writing the blog is complicated these days.

One issue is time, I’ve been in a situation where I can only reasonably do two of the three potential things of, (1) coaching, (2) the forum, and (3) new content creation. I’ve been slowly extracting myself from the day to day of the forum, and the coaching is going well and I’ve finally got it down to a solid three days a week of calls, rather than spread all through the week.

Just doing the coaching itself is teaching me a lot more fine tuning of my overall approach. I’ve posted less, but some of the posts are my most important ones. The Leadership Moments one is crucial for example. It’s also a case of seeing a ton of people working through the process step by step and seeing where the common stumbling blocks are. I’ve not so much been wrong in the past, but there are unquestionably ways the emphasis on certain things can be better defined and some things are just quicker to apply now.

I’m also seeing how much of a jack-of-all-trades I was trying to make MMSL. It’s Sexy Moves, it’s for men, it’s for couples, it’s affair busting, it’s about adding basic Alpha when you have too much Beta, it’s Nice Guys, it’s dealing with toxic spouses, it’s about personal energy, it’s anything and everything. Plus everything was essentially on the blog in some form and it’s hard to sell something as a book when you also have it on your blog for free. #Facepalm. Thus new content, actually has to be somehow new.

I’m seeing more and more how each thing can be sliced off and defined as it’s own topic and really the only long-term solution is simply more coherent content. So… defined audience + defined problem + defined solution = defined product topic and therefore long term success.

If there’s a problem in the marriage right now, it’s Jennifer going crazy that I’m spending all this time thinking rather than producing *anything* of the next layer of content that I could create.

So, um… working on my marriage lol.

Jennifer:  Happy Anniversary to us! Wow, 20 is a strangely impressive number. And yes, I do go crazy with Athol endlessly thinking about the many permutations of producing huge amounts of content and what should come first…and…and…and. But the end product is always so impressive that I find it hard to truly be angry.  (And as a completely unrelated side note, the place holder note for this section for me to write a little something said “Jennifer: something something dark side”. Thought you all would get as much of a kick out of that as I did.)



Boo the Villians, Cheer the Heroes

Most women have a need to verbally decompress their day. Which is a fancy way of saying they need to talk when they come from work, or you come home from work when they’ve been home all day. Women tend to be more emotionally fluid than men, and it can often seem to the guy like he’s been dropped into a verbal puking of half a dozen emotions and disconnected storylines. This is just her  clearing her daily event cache.

There are two mistakes a guy can make here.

The first potential mistake is to simply tune her out and ignore her. It’s low effort, but the cost is that more and more she simply feels like you don’t care about her. Also there’s the obvious risk of along with tuning out the clearing of the cache, you are missing more important communications. This is why you never should make grunting noises of agreement without being consciously aware of what you’re grunting agreement to. Unless you want to risk being forty-five minutes drive away from “the thing” when the thing starts in ten minutes and she’s holding seats for you both.

“Got great seats! See you soon!”

Shit. Soon for what?

The second potential error is too listen too hard, and start engaging your powers of problem solving when she doesn’t actually want to have a problem solved. She’s just clearing her cache and reconnecting with you. If you start trying to problem solve when she isn’t actually looking for it, it tends to both be interpreted as you “not listening” and as somewhat demeaning in that you’re acting like she can’t solve her own problems. It’s frustrating to her because you’re stopping the problem solving she was doing, which was simply clearing her head and feeling connected to you.

The actual solution is to do what I call “Booing the Villians and Cheering the Heroes”. Which is to say you treat it something like watching a TV show with a bag of popcorn, and simply enjoy the show. When good things happen you say “woo-hoo”, when bad things happen you say “that sucks”. Her friend does something good in her story, say “she’s awesome”, and when some bitch does her bitch thing, say “that bitch”.

That’s it. Seriously, that’s about all you have to do. Boo the villians, cheer the heroes.


You don’t have to sit through endless reruns of the same show. If you start hearing the same sad story of her failing or losing or whatever negative again and again, call attention to it as her making some variety of a Display of Low Value.  Then ask if she needs help troubleshooting the issue. You don’t necessarily have to run out and assist with the application of the solution either. If it’s her workplace drama for example, there’s usually zero you can do to help anyway.

Also a very high risk option is to tell her to “stop bothering me with all this and take it to your girlfriends instead”. They don’t always end up talking to their girlfriends… it’s a situation tailor made for a Beta Orbiter to get a leg up on her attention. As soon as she says you told her to get lost unless she wants cock, it’s almost impossible for another guy to screw up the stock-in-trade husband/boyfriend destroying tactical responses. Unless of course her talking to another guy, with him saying you sounded abusive was your intention. In which case, carry on.

And ladies… same thing applies to listening to talk about sports.

His team was sporting very hard, and they sported sportingly. Go sports team of his preference. Go!


Five Date Nights = One Fight Night

I’m a big believer that your overall approach to your relationship needs to be as positive as it can be.

Have a quick watch of John Gottman…

So what does that mean in terms of practical application?

Well, sometimes the best thing you can do is just knock off the pointless fighting for no reason. Stop the snarky one-liners. Stop the eye-rolling. Stop the passive-aggressive ignoring. Stop the nagging. Stop the whining. Stop slamming the doors. Stop assuming disrespect. Stop trying to find a negative motivation behind what they are doing.

I’ve seen so many misapplied attempts to be Alpha just coming across as a contemptuous asshole, that I’ve started wondering if some guys are actively trying to tailspin the relationship into the ground. Should you stand up for positive boundaries and not be taken advantage of? Sure you should, but that’s not being an asshole, that’s being a functional adult.

In all seriousness, I see the greatest and fastest gains in relationships, when people just stop doing the things that are negative. You don’t even have to do anything new, just stop the endless Displays of Low Value and Negative Energy.

Or put another way, if the five-to-one ratio of positive-to-negative is correct, maybe you have to start thinking of it more like five date nights being equal to one fight night.

If you had to try and change your relationship to fall into line with a five-to-one ration of positive-to-negative, what would you have to change?

All Else Being Equal, Assume Love.

I’ve seen something really interesting with the couples I’ve been coaching.

I tend to lean heavily toward getting as much information as possible before we get to the call stage of things, and I usually have a pretty good idea of which way things are going to go. But there is always something about seeing people in person and hearing their vocal tones. There’s always a ream of information in the way a couple sit next to each other, who turns to look at the other when they speak, who speaks first, who rolls their eyes and sighs. When I ask a particularly pointed question… who locks eyes with mine and gives that tiny little up and down nod with a quarter-smile that someone finally gets it.

There are also all the questions about their history. How did you guys meet? Tell me the story of you two.

And they tell me.

At some point though, I usually have to drop the bombshell… and just to be clear, I don’t do it unless I genuinely believe it to be true.

“You guys love each other a lot. I can see it.”

Usually that’s closely followed with something like…

“There’s a lot we can work on here, but it’s not like I’m seeing any great deal-breaking issues. This is all fixable.”

Their looks of utter relief are so palpable. It’s as if I said something like “The biopsy is back and there’s no cancer.”

Now I realize I’m the great and mighty Athol, who is the expert of all things marriage, and there’s probably some kind of placebo effect here. But the effect is so much greater than what I bring to the table. I mean I’ve sat through hour long tales of everything a couple has done up until now. There’s risk, pain, sacrifice, triumph, joys and failures on their journey of togetherness… but they still aren’t sure there’s love there sometimes.

It’s like their greatest struggle is against the fear that divorce is their destiny. I’m totally blown away at how powerful it is to a couple to simply hear that someone else thinks they love each other.

Now to be sure no one gets married for perfectly benign reasons of saintly love for their partner, but invariably people do indeed marry from a desire to love and be loved. Misunderstandings and tiredness imputed with an assumption of a lack of love, will quickly spiral the relationship into a dark place. It can be incredibly destructive to a relationship to have the wife’s girlfriends endlessly explaining what’s wrong with men and how secretly abusive all of them are. It can be incredibly destructive to a relationship to have the husband’s manly mentors endlessly explaining what’s wrong with women and how secretly abusive all of them are. It can be incredibly destructive to a relationship to have the culture endlessly repeating a badly written sitcom assumption that love, sex and happiness ends at the altar.

So all else being equal, assume love.

And try it out yourselves. If you know a couple who are being good to each other, tell them so. It has a way of changing things for the better.