MMSL is the Manosphere Root Beer Part Two

Comment on Why Relationship Momentum Matters. As you read, watch everything play out exactly as you would expect… assuming the genders were reversed.

Audrey:  I recently ‘guarded’ my husband from a friend in the midst of going through a divorce. I’ve known her for years because our kids are friends. My husband casually mentioned that he was sending her some research on an item she was buying. I asked why, and he said that she’d emailed to ask him for help making a selection.

Pardon me? She approached HIM and not ME? Me, I’d have nicely told her to research it herself (lots of online info, library has Consumers Report, etc.). My life is busy enough. I don’t do homework for those who should be able to help themselves. I had to point out to him that she was playing the damsel in distress and that he was buying it. He was completely taken aback and pointed out that he was just trying to help as he would anyone. I told him that I knew there was nothing wrong with what HE did, but would he mind her estranged hubby calling me up and asking me to come over and help him with something I’m better at, such as picking paint colours or furniture for his new digs? He paused. And then the lights went on and he saw what I was seeing.

I asked if he thought this woman with a master’s degree was really incapable of reviewing ratings on her own, or did he think it served her purposes better to play the victim and have other men do things for her. After all, other women’s husbands are safe since they can’t even expect a ‘perk’ for doing it. She just touches their arms, flatters them by saying how good they are at these things and how much she appreciates the help. You know, the stuff that many wives forget to do since busy spouses tend to take each other for granted over the years.

He went from thinking I was nuts to being irked about potentially being played. I think it’s safe to assume that she won’t be getting any more help from MY man. Besides, Miss I’m So Lost Since Hubby Left has three strapping sons at home, all well over six feet. If she really needs a man to do things, she needs to tap one of the walking appetites that lives with her.

What amused me the most was how THRILLED my husband was to have me ‘guard’ him. Seriously, he was all puffed up about it. I earned big points there and I wasn’t even trying to. LOL

Athol:  Audrey’s completely correct response reads exactly like we teach a husband to do when someone starts honing in on their wife. There needs to be a word for female cockblocking.


I realize probably a minority of my readers and certainly a decent number of other manosphere types think I’ve lost my mind and/or sold out with the new book. Sure it’s a softer approach, but the truth is I see the exact same issues playing out over and over in both sexes. 90% of the wives on the MMSL forum are the female version of Betaized Nice Guys. Too patient, too submissive, too frightened to stand up for themselves, no inner game, endlessly orbiting and sexually frustrated.

The overwhelming majority of my advice applies just as well to women as it does to men.

Get to the gym, get in shape. Dress well. Don’t allow yourself to be mistreated or taken advantage of. Be kind and affectionate, but only if you’re being treated with basic respect. Get good at something. Ask for the sex you what. Be loyal, but also be prepared to walk if the relationship is a disaster. Play up your sexuality and gender. Instigate, isolate, escalate.

I won’t lie and say the extra money isn’t nice and that the book isn’t more commercial. Of course I wanted to make money and sell more books. Duh.

But we gotta make Red Pill women, or it’s going to get very lonely for all the Red Pill men the manosphere is making.

This isn’t anything new. I wrote Why MMSL Is The Manosphere’s Root Beer nearly two years ago. I’m playing a long game here.

When a Blue Pill Nice Guy with a serious relationship problem comes stumbling into the Manosphere looking for answers, he comes with a pro-female mindset. After coming across variants of “All women are devious whores!” a few dozen times – something possible in the comments of a single post on some blogs – he can easily become repulsed and move on in his search for truth. Then we call him a Mangina for good measure. We do this because insults make other people listen better and consider our viewpoint.

Likewise, sympathetic women reading the same venom quickly become unsympathetic women. At some point we’re going to want some things to go to a vote and there are more women than men that can vote. Therefore we need the support of women to at least some degree.

So I see my role in the Manosphere as a diplomatic outpost. Some people start here and then explore the rest of the Manosphere. Some people start elsewhere in the Manosphere and get directed here after being jilted by what they first discover. Me being happily married, having a great sex life and generally being a quirky Vulcan makes MMSL taste like… root beer.

So watch the video, it’s a classic.

If other bloggers want review copies, let me know where to send them.

Transparent 3Dcover for website ad

Why Relationship Momentum Matters

Okay…. lets assume your relationship is basically good, but you’ve made a misstep with a mate guarding fail. You know it, she knows it. You know she knows it and she knows, you know it. And… well… let’s just say it’s obvious.

And no sex happened, clothes all stayed on, it’s just one of the those things where “nothing happened”, but your stomach feels like you swallowed four lemons and a giant bag of Pop Rocks. That’s your sign that mate guarding should have happened.

So nothing happened, but you still have to address it somehow though. You can’t simply let it just slide.

Here’s the big picture concern.

Right now your relationship is GOOD. Let’s say that you’re at the 90 mark out of 100. A really good relationship.

But relationships also have momentum. What’s happening now is that a small negative event has happened. You failed to mate guard, some dude got isolated face time with her, or you stood around doing nothing while he hit on her in front of you.

As a result your relationship dropped from a 90 to 87. Which is still a GOOD relationship. But the momentum has started DOWN.

If this situation keeps going on unchecked, you’re going to get a slow but stead string of small negative events, -1, -2, -1, -2, -1, -3…. yada yada yada. There’s another isolation event with Mr. Studly, there’s a mildly naughty text, there’s playful looking over, come out to the club…. yada yada yada.

Then one day a few months down the line, your relationship is DOWN to a 47 and Mr.Studly has worked himself UP to a 54. Then things start getting really awkward.

Would your wife cheat on you today? NO. No way in hell. Because your relationship is GOOD. But left unchecked, your relationship will continue it’s downward momentum.

So it sounds like I’m over reacting here, but I take downward relationship momentum *very* seriously. In fact I’d almost be more comfortable learning your relationship was at 20 and heading up to 25, rather than 90 dropping to 87. The relationship momentum will tend to hold in both cases.

If it all gets nipped in the bud *now*, you’ll save each other an amazing degree of pain and grief.

So even in a GOOD relationship, with a GOOD wife, you still have to pay attention and be willing to step in and say something when a line is crossed. Either to her, or him, or both. That’s how your relationship stays GOOD.

And of course the same applies the other way around…

Dragon’s Lair: Princess Daphne Teaches Girl Game

Here’s the thing about White Knighting.

No one tells guys they need to do it, it’s built into their DNA. Pretty girl needs saving? We’ll be right there.

Watch this short video and tell me you don’t have a total craving to hunt for a copy of Dragon’s Lair. Must. Save. Princess. Daphne.

There’s a rather obvious assumed contract at work there. Be the hero, save the girl and you get to pop her out of her chastity bubble.

However in modern society, if a woman is rescued she doesn’t have to pony up like a fairy tale princess. If the fire department rescues a woman from a burning building, there’s minimal expectation she’ll let herself be taken doggy style in the back of the fire truck. As an aside, Engine 7 wishes to apologize.

But for men, the expectation for being a White Knight hero remains intact. If a woman is getting robbed by three men, a male passing stranger is simply meant to rush them unarmed and get shot as a distraction so she can escape with her pocketbook. Your wife will bawl her eyes out on your casket and you’ll be called a hero. Everyone will be proud.

Yeah I know, extreme examples, neither of which is likely to happen to you in your lifetime. Usually the “save me” and “here I come to save the day” is smaller and less dramatic. Here’s rent money. I’ll help you finish your report. I’ll tell them no for you. Take my car. I’ll help you move. No worries, I’ll buy dinner. Here’s something to help get you back on your feet again. I don’t mind staying here all night in case he tries to come back, I’ll just sleep on the couch with a hard-on.

So the rule is, you don’t turn yourself into a chump. You don’t spend unusual time, energy, or money on a woman who isn’t willing to put out for you. You sure as hell don’t put yourself in danger for her. Women killed chivalry by demanding equal treatment and breaking their end of the hero-gives-rescue-princess-gives-poon contract. So men have to stop White Knighting, otherwise you’re just an idiot for doing it.


It’s fucking built into us.

When all is said and done, one of the things I like about being married is I can White Knight Jennifer. To be fair she’s not some dingbat endlessly getting herself in a spot of bother, but it’s really actually kinda fun to provide for her and get to play the all-purpose hero of the family. She also holds up her end of the bargain and puts out rather nicely. I don’t have a magic sword, I have a laptop. I don’t have a dragon, I have MMSL. I don’t have Princess Daphne, I have Jennifer. It’s actually really enjoyable.

When you look closely at most guys, their lives involve finding out whatever their version of the magic sword is, trying to slay their dragon and saving their girl from something. You want to know what the hottest thing about Princess Daphne is? What gives her rock solid girl game? It’s not the sexy voice, it’s not the lingerie outfit, it’s not her long blond hair, it’s not her ass, boobs, lips or legs.

She squeals and claps.

Ladies if you want your husband to act more Alpha, if you happen to notice him doing something good, try an over-the-top Princess Daphne patented Squeal and Clap routine. Watch him puff up with DNA programmed pride. I do Goofy and Groping, so why not see what a couple of seconds of Squeal and Clap gets you. I’m telling you, back in the day guys shoveled quarters into those Dragon’s Lair machines….



Pinterest and Disinterest

I think we have a new first date question…

“Do you like Pinterest?” is a lot more subtle than “So…. are you Borderline Personality Disorder?”

‘Pinterest stress’ afflicts nearly half of moms, survey says.

In our exclusive TODAY Moms survey of 7,000 U.S. mothers, 42 percent said that they sometimes suffer from Pinterest stress – the worry that they’re not crafty or creative enough. Symptoms include staying up until 3 a.m. clicking through photos of exquisite hand-made birthday party favors even though you’ll end up buying yours at the dollar store, or sobbing quietly into a burnt mess of expensive ingredients that were supposed to be adorable bunny cookies for the school bake sale.


Aiming for magazine- or Pinterest-worthy perfection all the time is an impossible goal for anyone, especially when you’ve got kids. And striving for perfection is a major source of stress for moms: One in four mothers told our TODAY Moms survey that the pressure they put on themselves to be perfect is a top cause of stress, and 75 percent report that the pressure they put on themselves is worse than any pressure or judgment they get from other moms. The result? Our average stress level is 8.5 out of 10, the survey says.


If that’s your wife, tell her to knock off the art department that only the mean girls in her head care about. Suggest she’d be better off lying on her back, letting you check in to the phallus palace and then she could take a nap.

In other news…

But that’s not all. In a press release published Tuesday, [Ashley Madison] also revealed that they typically see the highest spike in female signups on the day after Mother’s Day. In 2012, they saw a whopping 439 percent increase on that day as compared to a typical Monday.

“Mother’s Day tends to magnify the flaws, leads to questions about the choices you have made, and ultimately fosters conclusions around doing something different for yourself,” explains Ashley Madison founder and CEO Noel Biderman. “This latter choice tends to be the genesis of many women’s journey into an affair.”


Maybe you could step up and burn the bunny cookies for her this weekend, or cook dinner or something. Meh it’s Mothers Day, there’s a little more expectation of Beta love. Some dinner suggestions… roast chickensides dishes.   If you’re buying her flowers… buy her a Just Add Ice Orchid. I got Jennifer one last September and it’s still alive! She loves it.

Sometimes a little extra effort saves you a ton of angst and trouble later on. You don’t want to be starting over asking questions about Pinterest as a screening tool because you couldn’t pass Loyalty Testing 101.

Just remember to keep the Alpha goodness in place. Have fun with it. Don’t skip your workout for any of this.

(Disclaimer: I have no idea what Pinterest is. I think it’s like a Special Olympics version of Facebook)

Quirky Gifts and Flair

Reader:  This is prompted by the fact that Mother’s day is next weekend. My problem is just being done with the divorce I’m not sure how to play this or her birthday in August.

I bought a cashmere scarf for her in Scotland when I was there this year. I’m thinking that should be the Mom’s Day gift, and it would be just from me.

Of the two, the birthday seems the most problematic: I won’t necessarily celebrate anything with her and she’ll likely be partying with her group of fantastic, sycophantic friends. Add to that the data point of my bday in March, when the only thing I got from her was a “Me and the Boys” gift, which was the one thing I asked for. So I’m thinking with bday I just slide in with the boys on a gift like she did.

Athol:  Okay… so I just heard “cashmere” and figured it was expensive as hell. Which means you don’t give something expensive to your ex-wife. She is probably ex-pensive enough as it is.

Recommendation… sell it on eBay.

…then just for shits and giggles, I Googled “Cashmere Scarf eBay“.

Ah… wow… holy crap.

That’s a lot of scarves for cheap.

I *think* they might be great deals.

I have no fucking idea what I’m looking at. I thought cashmere was made from rabbit fur, but these seem to be made from goats. Or something. I mean I really have no clue what I’m looking at. Cashmere could be made from the inner lining of Muppets for all I know. But they seem to look nice and for crazy cheap.

Jennifer came over and started explaining what cashmere was and labels and I kinda lost track of what she was saying in her cleavage.


Guys… What’s your secret for quirky gifts she didn’t see coming?

Girls… Whence comes your flair?