Why You Need The Blue Pill Too

The Red Pill is great, but we do actually need a little bit of Blue Pill too. There’s a balance… let me pull up the Hitchhikers Guide for a second…

The Belcerebons of Kakrafoon Kappa had an unhappy time. Once a serene and quiet civilization, a Galactic Tribunal sentenced them to telepathy because the rest of the galaxy found peaceful contemplation contemptuous. Ford Prefect compared them to Humans because the only way Belcerebons could stop transmitting their every thought was to mask their brain activity (or its readability) by talking endlessly about utter trivia. The other approach to dampening telepathic communication was to host concerts of the plutonium rock band Disaster Area. Thankfully, during the concert, an improbability field flipped over the Rudlit Desert, transforming it into a paradise, and cured the Belcerebons of telepathy. A Disaster Area spokesman said that this was “a good gig”.

You catch that… sentenced them to telepathy.

If you actually knew what every person was thinking 24/7, you’d quickly go insane from hearing the random thoughts of everyone else.

Imagine having sex with your partner and seeing their thoughts flick off topic for a few seconds. Without telepathy you’d just see them shut their eyes for a couple of seconds and you’d assume they were into it. Instead you’d know they were thinking about the grocery shopping, the truck, fuck my thighs hurt, I wish he’d just cum, I miss my ex-gf, that’s a big zit on her forehead, I shoulda peed before I started, shit don’t cum yet, why the fuck won’t he tie me up, it’s the top of the seventh and coming up to bat with a .365 average is… ah dammit I came, is that it?

Hell I was standing in line at Dunkin Donuts today and the three teenagers in front of me in line seemed a little on the douchebag side and I had a whole fantasy about just beating their underweight asses into the ground. Look I’m not saying it’s right, I’m just saying I was thinking about smacking that one first because he’d just run, one shotting the other one and then staring down the other one and saying “When you’re unconscious I’m not going to stop hitting you.”

I just need my coffee and no one gets hurt. Just be cool. We’re all going to be like little Fonzies.

Anyway, obviously I didn’t do that, because it was just a random thought, but I would imagine if they actually heard all that, standing in line would have gone differently.

The trouble is, a lot of the Red Pill approach to life assumes a near telepathic assumption of negative intentions in others. Is it often right? Sure it is. But it’s almost impossible to live happily if you are endlessly paranoid and jaded about the intentions of everyone around you. If every woman is a hot mess of whorish desire and nothing else but a lying cunt of a hamster justifying her Alpha male sperm seeking… well it gets tiring being on edge after a while. Likewise every man is a third wheel seeking an opportunity and plots behind your back, pumping you for information about your woman, seeking to make a run into the endzone the moment you blink too slowly.

After living like that for long enough, well…

I see it a lot in Red Pill people. There’s often an expression of wishing they could just believe everything was fine, that love exists, that they could love and be loved… just for no reason.

I get it. I totally get it.

The standard line is that the Red Pill is the truth and the Blue Pill is the illusion. But it’s more like the Red Pill is muscle and the Blue Pill is fat.

To be sure, you want more muscle than fat on your body, but if you cut the body fat down low enough… eventually you keel over and die. You simply can’t be 0% body fat. Nor can you be 0% Blue Pill without being a rather paranoid and dysfunctional person. It’s simply not possible to sustain an endless state of assumed telepathy assuming your partner or opposite sex is out to get you.

If you see all women as gold-digging-cuckolding-false-rape-raptors, you can’t have a successful relationship with one. It’s no different than a dyed in the wool all-men-are-rapists-and-beat-women-as-a-default-setting feminist can’t have a relationship with a man. You eventually assume the worst and tear the relationship apart from the inside.

By all means pay excellent attention to building your muscle and getting your life in great shape, but at some point, you just have to say fuck it… and trust that your partner isn’t out to sneak some on the side as soon as you stumble for a moment. Obviously choosing a partner well is part of that decision matrix and having them on board with positive relationship standards matters too. But at some point you have to trust.

Jennifer and I do love each other very much… but it’s not a 100% perfect 24/7 experience. If we started fixating on the minor points of bad mood or inattention and assuming evil intent, we’d slowly tear each other apart. I’ve seen that effect play out with people snooping on their spouses over and over. I do advise at times getting your hands dirty and digging into their email and phone records to find out the truth, but I always say you should get in, get what you need and get out. Every time I see a spouse turn into a mini police state monitoring email… they slowly go insane reading and waiting for the slip up.

Do your due diligence, but at some point you have to trust.

Diffuse Energy Sets and Why The MAP Only Does Everything

Something that has stuck me over and over again with MMSL is that it’s way more awesome than I could have ever imagined.

Hang on, I’ve got the ego set to 11 again…

K, got it.

Anyway… what I meant to say was that I started MMSL just thinking I was going to target nothing more than guys with sexless or troubled marriages. Instead I get an endless stream of email and comments from both men and women saying that MMSL has helped with an amazing array of things – better behaved kids, medical conditions finally dealt with by getting into treatment, porn addictions kicked, more money made and weight loss.

I mean seriously, as far as I know MMSL is an amazing weight loss program. I could be fucking Weight Watchers for all the email I get about weight loss results. Yet all I’ve done is tell people to head to the gym and eat better pretty much.

Here’s something from the forum today….

DrBeta:  MrsBeta is 60 days sober today.

She’s in AA and she’s getting another coin.  Actually, she’s going to about 7 meetings a week and she’s reading her books and she’s got a sponsor.

Additionally, she’s lost over 20 lbs.

I’ve eased up on the “apply for jobs” because very recently her “job” has been getting and staying sober.  But just the last two days I’ve seen her a bit at loose ends, and I think it’s probably time to return to the job market.

In any case, the change in her has been tremendous and the sex frequency has been way up.

This has all been a result of the Red Pill, MMSL, and the MAP.  If I hadn’t witnessed this for myself, I’d say it was a miracle.

Athol: How many posts have I written about alcohol abuse? ZERO. All I’ve done on the forum is make it clear that “deal with the drinking or else it’s heading toward being over” is the clear demand/ultimatum that DrBeta’s MAP is driving the bus toward. 60 days is 60 days. Seems to be a good as it’s ever been. How awesome is that!

What I’ve come to see are two important things I’d previously not accounted for in designing the MAP.

(1)  The relationship breaking issue, doesn’t have to be sexual, it can be nearly anything dysfunctional, you just make it the thing you set your sights on targeting. Far more often than not you can make your Phase Four fair warning / Phase Six ultimatum a one sentence statement. “Stop drinking”, “Get a job”, “Get off Facebook and pull your weight”, “No more drugs”, “Make me more important than your mother”, “Quit the gaming”… or whatever it is you really want to say with Blood and Thunder in your voice.

(2)  Everything is connected in sets of energy. I’ve always known that exercise was going to make people feel better and more energetic, but I really just figured the real benefit was looking better and the wifey getting wet about you easier. Nope. It’s way more than that. I’ve seen a endless parade of men and women making one change in their life, then another, then another, then…. something else completely unrelated self-resolves.

What’s happening is that a whole bunch of crappy stuff in your life is loosely connected to each other in a diffuse set. The connections aren’t at all hard, but they are there. So as one element of your life is made positive, it gives a slight pull on the rest of your life to become more positive. Change another thing positive and that pulls toward the positive too, change another and another and… pretty soon… something else completely unrelated flips from negative to positive.

Look I spent the last three years nodding and smiling and saying “that’s nice” when someone reported “Oh yeah, and X happened” in passing, never really thinking much about it. Until I realized every-fucking-body was saying the “oh yeah and X happened” to me in passing. I just never picked it until I realized that whatever the X was didn’t matter. X was a random goody thrown in like the toy in a Happy Meal. It’s like frequent flyer miles or something.

This is why I’m becoming even more fanatical about you just getting started and doing ANYTHING to make your life more positive. Anything is better than just sitting there. Ever been stumped on something, go away and do something else positive and productive and come back and find you aren’t stumped anymore?

So anyway, it’s not a bug it’s a feature. Everything is working as intended. It does everything except grow my hair back.

So buy the damn book and get started on your new life.

The Eternal Captain Rule

If there’s a element of learning the Red Pill that’s like getting a gaping chest wound… it’s The Eternal Captain Rule. Namely…

“Ignorance of your responsibility to have been the Captain is no excuse.”

The perception is that men always have the personal power to effect change, while women can more easily frame themselves as the victim of circumstance. Therefore, if you’re the husband, just because you didn’t know you were supposed to be the Captain, doesn’t excuse you from having failed as the Captain in the past. Even if having an equal relationship was by mutual agreement, if it all falls apart it’s going to be the husband who carries the most blame for the failure.

I’m not saying it’s fair. I’m just saying what it is.

Just as importantly, the average woman quite pointedly responds sexually to a dominant leading man. Lack of a husband displaying reasonable dominance and leadership is a fast track to relationship failure. Weak and poorly leading husbands may as well be actively pushing their wives into the arms of other men. Women as the manosphere so rightly explains, are hypergamous – seeking strong, powerful, leading men. It’s what they are designed to do, its normal female behavior.

Harsh truth here… complaining about normal female behavior makes you sound like a loser. Stop whining about it.

In the same vein I don’t react with shock that someone was half eaten by their pet tiger. Tigers are created to be merciless, rampaging, killing machines. It’s what they do. Your pet tiger killing you is simply your tiger displaying normal tiger behavior.

So for whatever reason your life falls apart and you suddenly become homeless… odds are pretty good that your wife isn’t going to be homeless with you. If she has a better deal than you she can get to be with… she’d be rational to not bed down in the cardboard box with you. It would be her being crazy to stay with you.

I’m not saying that all women are jaded, gold-digging whores waiting for the first moment of weakness to jump ship to a larger cock… it’s not THAT bad (he said softly massaging his right temple for effect, thinking that the tiger metaphor was perhaps poorly chosen)… but every woman expects you can hold your shit together and be a productive spouse on a routine basis.

The old line is that “women don’t want to win, they want a winner.”

There’s a lot of truth to that, but it’s also worth saying that no one expects you to roll through life like an endless perfect season either. You can even have a losing season…

…but if you do, you better have a plan and a show of confidence that you can turn the franchise around and have a winning season.

Right now…     —–>   Buy the damn book.

Covert Contracts vs. The Princess Fiona Plan

From the forum…

Matt266:  So @Athol_Kay talks about Shrek, Donkey Princess Fiona Plan in the book.  One thing I don’t understand is he says that Jennifer gets Princess Fiona preference, fine.  But then he goes on to say, if I rescue the princess I bang the princess.  Isn’t this a covert contract? ie. if I do this for wife then she gives me sex.

Please set me straight, just trying to learn!

Athol: Okay… so the original Shrek-Fiona-Donkey post is here. The TL:DR version being, I’m framing myself as Shrek, and making the women in my life fall in either the Princess Fiona or Donkey categories. I willingly do a lot of nice stuff for a Princess Fiona, but we also have an intense sexual connection, and Donkeys I don’t have a sexual relationship with… and they are their own beasts of burden.

Jennifer is the only woman in my life on the Princess Fiona Plan. I’d usually make some kind of joke about her frowning on other women or something after saying something like that, but it actually felt oddly peaceful to say that. Huh.

Anyway…

A covert contract would be where you decided to do a whole bunch of nice stuff for a woman, and then had an unstated expectation of sexual payment for services rendered. Typically sexual payment doesn’t happen anyway and then you get mad because you did all this stuff and didn’t get paid… which isn’t fair!  Meanwhile she thinks it isn’t fair that you suddenly sprung your cock into the mix like a bill collector.

What I’m doing with Shrek-Fiona-Donkey is making an overt contract.  Jennifer and I both understand and agree to the arrangement. I do X and I get Y. She gives Y and she gets X. It’s a fair exchange.

A covert contract is like when you stop at a red light and some homeless guy with a bucket and sponge starts washing your windshield, then holds out his hand for money.

An overt contract is like when you go to the car wash and pay for a car wash.

So the point of Princess Fiona vs. Donkey is to clarify in your mind, what your relationship is.

(1) A sexual relationship in which you’re all in.

(2) A non-sexual relationship in which you’re not assuming any special services.

I just clear it up ahead of time what it is going to be. There’s no point wasting your entire Saturday helping a girl you’re interested in, only to discover she has no interest in you beyond your labor assistance. If you’re going to end up masturbating no matter what… well you may as well just enjoy Saturday doing what you want to do.

Positive and Productive

Psychology Today…

The idea that “venting” anger has a beneficial cathartic effect is well entrenched in modern culture. Belief in the value of venting has manifested in the online world in the form of “rant” sites (e.g. Rant Rampage) where people not only get to freely express their vitriol, they can also read and comment on rants left by other venters. However, decades of research have shown that venting, far from releasing anger, actually makes it worse. Not surprisingly, a recent study has shown that online ranting seems to increase anger and is associated with anger-related problems. Ranting may be problematic because it associated anger with aggressive behaviour. On the other hand, expressing anger in a constructive and non-aggressive way can actually be beneficial.

So…

I totally get that bad shit can happen in your life. But ultimately, having a screaming fit about anything never fixes the problem… and it can make things worse.

The have been a couple of times in our marriage where I’ve gotten extremely angry with Jennifer and as much as humanly possible during those moments, I’ve shut my mouth until I could talk like a rational person. In the most serious ones I’ve simply taken space from her until I could calm down. I’m not naturally a ball of anger, so my calm down period is usually fairly short, your mileage may vary. All in all, screaming some toxic venom at your partner is just creating a second problem other than the one that made you angry.

You’re always going to be better off over the long term, finding a productive and positive solution to your actual problem, rather than simply complaining about it. Talking to others who can keep you on track is very helpful too.

Come join the forum. Get the free forum booklet. Buy the Primer. Get started. Whatever it is, it can’t be that bad.

 

She Comes Fourth In Your Life vs. Children Come First

One of the fun things about having a co-ed forum is sometimes you see a woman and a man say exactly the same thing. Word for word. Just one favors men and the other favors women.

Male: A slight variant on the classic Patrice O’Neal line about making your woman, the fourth most important thing in your life. The order being, (1) You, (2) your mission, (3) your blood relatives (Patrice just said his mom for #3) and then finally (4) your woman.

Female: “I will never put a man ahead of the children. The children always come first.”  Hmmm…. well then, one also imagines if she is the one that decides whether or not something is in the interests of the children, she also trumps both the kids and him. Which suggests an order of (1) Her, (2) Shoes, (3) the kids, (4) that guy that’s always here for some reason.

So…

Well that ain’t going to work if you both decide to play the same strategy of my way or the highway. What immediately begs the question is what happens if someone else comes along and offers the #1 spot to your #4 slot spouse? If only for… oh…  five minutes or so?

You have to consider that for someone to allow themselves to be the 4th priority in your life, they need to be about in the range of 2 points of Sex Rank below yours. That’s a healthy Orbiter distance. I doubt a learned MMSL reader would allow themselves to be so taken for granted.

The Order of Priority

Assuming no one is toxic and needs to be treated with purposeful distance…

Athol:  Self Care > Husband > Father > Son > Brother > Friends > the rest of humanity.

Jennifer:  Self Care > Wife > Mother > Daughter > Sister > Friends > the rest of humanity.

If you notice, Jennifer and I both have each other in the #2 spot. Frankly neither one of us has the interest or ability in micromanaging the others day and self-care. We obviously care about each other, but at the end of the day, if I turn into a complete douchebag I expect to be jettisoned from the marriage. Likewise Jennifer may not turn into a Beluga Whale without me authorizing the self-destruct sequence and heading to an escape pod. We hold each other to high, reasonable and positive standards. It’s a really easy way to live.

The Captain and First Officer differences kick in at the Husband/Wife role position. After that we’re parents and so on down the line. We have a very clear order of priority and mutually understood chain of command. It makes things so easy to manage.

Anyway…

All I know is that all these women proudly saying “the children come first” are keeping me in business.

Because you know that somewhere in the background there’s a hollow-eyed man raking the leaves out of the gutters… thinking about what he just read on MMSL… and how he’s sick of her not fucking him right.

You can say “the children come first” all day long. The husband always hears it as “you’re last in line.”

When they start having an affair, they won’t even need to hide it from you, because you don’t notice them anyway.

Exact same thing goes for husbands with the super Alpha careers. Little woman at home wondering if he’ll ever call or show up for dinner on time. That shit gets old fast. Let alone telling her his mother trumps her. Gotta sting like hell to hear that. Thank God for Facebook and old friends…

 

Apologize Like A Boss

Sometimes you screw up and feelings are hurt and it’s unquestionably your fault. If that’s the case, you should apologize. It’s the right thing to do.

The trouble with apologies though, is they very easily turn into displays of weakness / fear / low value / submission. Then instead of repairing the damage, they actually do further damage as you entitle them to enrage against you even more than before. People always feel better at ease venting anger toward someone in lower status than them, than venting toward someone higher status than them. Thus a groveling apology creates greater social distance between you.

In case you didn’t hear that correctly… I’m saying you’re probably better off not apologizing and letting them be mad at you, than going down on one knee and begging forgiveness. You don’t drop your status and beg.

All you should do is acknowledge you did the wrong thing and if something is possible to be done to correct a situation you have caused, state a plan of correction and follow through on it. You don’t “act sorry” though. To apologize like a boss, just acknowledge and correct.

Then once the apology has been stated, you don’t go back and rehash it endlessly. You’ve apologized, it’s up to them to figure out their emotional state after that. If they keep coming back for another helping of angst and drama, state you’ve already apologized and refuse to be drawn into further debate.

Gifting is also a potential tool to use as well, but you use gifting to simply frame the acknowledgment of your wrongdoing more seriously, rather than attempt to buy their love and positive attention back. Trying to buy their positive attention back is also a display of low value. The purpose of something like flowers is to force them to pay attention to the apology. You’re making them acknowledge your acknowledgment.

The other trouble with gifting is that it can turn into a behavioral reward for them to be all dramatic and hurt at you. It only takes a couple of times trying to buy your way out of the dog house and it would be completely rational for them to start trying to figure out ways to get you into the dog house. A couple rounds of that and you’re a big Beta pinata full of cash and goodies.

Anyway… I love The Big Bang Theory… watch both videos.

 


There is No Female Action Plan

A mildly disjointed collection of rantings trying to bitchslap the proper understanding of what running the MAP is, into the minds of the wives on the forum. Somehow there’s this understanding that the Red Pill is in fact pink, and all they need to do is grow long hair, put on some lipstick, fall on their backs with their legs apart, and their Alpha Prince will cum.

Except all that happens when they do that is their fat, underemployed ManBetaPig just enjoys the sex and then lights up a joint and plays Diablo 3 for five hours. I exaggerate to be sure, but that’s the essential problem.

So… ranting…

There is no “FAP”

The only difference between what a man needs to be doing and what a woman needs to be doing is what creates a dopamine response in the opposite sex.

Male Alpha = more dominance, power, strength

Female Alpha = more flirty, girly appearance

That’s about it.

If you’re a female running the MAP, you should have men other than your husband throwing IOI’s at you. If you don’t, you’re not yet in Phase Three.

Why the “default yes” is a bad thing

It’s basically like dumping three tons of fish into the dolphin tank at SeaWorld and wondering why the dolphins are no longer interested in doing any tricks.

If your wife is into you, she doesn’t need a rule to want to fuck you.

Serendipity gets it

 Serendipity: Yeah I learned the hard way that sex = everything is fine, but even when he wasn’t getting sex he didn’t seem to care and just gave up.  MMSL helped me understand WHY I didn’t want sex with my husband for so long when early on in the relationship I definitely did. I couldn’t understand what changed and lack of sex was something my husband complained about forever and I always thought it was the kids, being tired or whatever it was. Now I know why.

So despite my FAP I had to add in an ultimatum because there was some medical involved (anxiety/depression) and possible porn addiction (since deleted and seems done with).  If anything the FAP, some therapy and this site just really made me realize what my worth really is and that I was/am doing everything to fix my marriage and relationship. Been very loyal when other women may have had an affair of some sort.

Athol’s comment: “The central theme of MMSL is to get yourself into a position where you’re so valuable as a potential partner, that you no longer are required to tolerate being in a relationship with a crappy partner who refuses to handle their own shit.”

That’s exactly what did it for me. I got fed up. I was fixing my shit and now it was his turn or else I was leaving.

Female desire is reactive, but…

Female desire is reactive… but there are other men out there she can react to.

If a male 6 watches his wife transform from a 6 –> 7 –> 8  and does nothing about fixing his attractiveness and handling his shit, he’ll eventually lose her to another man if she decides to pull the trigger.

Maybe he does shape up / get to the doctor / get a job / stop being an ass…. maybe he won’t.

If he does, great. If not, well she can collect child support and be better placed to find another man.

That should all sound very familar.

If he’s freaked out and going full Beta…

When he goes full-bore Betamax you bring him to MMSL. Then he takes it all seriously because he has a pathway he can learn to walk where she ends up staying with him.

All the husbands brought to MMSL by their wives come freaking out and wanting to go full Beta. Then they learn.

Wives must work on looking hot

She absolutely must run girl game and spend more time at the gym no matter what.

Unless she maximizes her overall attractiveness to men in general, any ultimatum she pulls will be less likely to succeed.

Her hot gym body is her leverage.

If his dick doesn’t work

The ultimatum is you demanding he go to the doctor to get checked out

Stop listening to the men on the forum, they aren’t your husband

A forum wife who has a crappy husband, listening to a forum husband in a sexless marriage, can’t model her MAP on what he wants his wife to do. The problems are different.

It’s always the unhappy spouse that comes to the forum. The unhappy spouse always has to do the same thing – become attractive and strong enough to gain leverage in their own relationship and then if required, force the issue.

Why sexually rejecting  totally crappy husbands can be helpful over the long term

It’s not “rejecting him”.

You are making yourself more attractive – improving the quality of the cheese so to speak – and rewarding him when he acts in a positive manner.

“No X until Y” is training him to act in a certain way…. but so is “Yes X even if there’s no Y” training him to act a certain way.  It’s just training him to act a different way.

Most of the forum wives doing the “default yes” thing are simply running a variant on a covert contract. “I will X and you will Y” and then because X is given out before Y… Y doesn’t have to happen… so the wife gets pissed off and then can’t help but lower her sexual response to him.

Most women unwittingly ruin the sex as a reward by being so shitty in bed during the sex, that it becomes a form of punishment rather than a reward. Most guys would rather have 12 sexual experiences a year where the girl was really into it, than 120 sexual experiences a year where she lies there disgusted and immobile.

Offer high quality sex for his good behavior.

There’s no X until Y

I mean seriously. Would any of you as a mother walk into a grocery store and hand the kids a bag of candy and say “please be good” and then no matter how bad they were in the grocery store, do the same thing week after week after week?

If you’re a First Officer you’re meant to be able to stand in for the Captain if need be. Get a backbone, have some pride in yourself, have some standards. Stop this Nice Girl crap.

You wouldn’t let a random douchebag screw you, so why do you lower yourself to let the douchebag you live with do it?

Could you ever imagine Jennifer tolerating me being a drunken, unwashed, broke, loser and still fucking me every day? If you can, she wants to talk to you lol. We hold each other to high but not unreasonable standards. I am a better man for her and she’s a better woman for me.

That’s the MMSL model. I’ve been ranting this for over three years. I’m at a loss as to how my message is so distorted on this forum.

Jennifer: Damn straight. That is all.

Fixing Flat Tires and Relationship Game

It’s 2013 and women no longer need to be frankly insulted by offers of being rescued from anything by men. Like a fish needs a bicycle and all that.  I-don’t-really-need-a-man-for-anything-when-I-have-my-vibrator-my-chocolate-and-all-these-adorable-cats. So I exaggerate a little, but in truth, many women actually find white knights a tad creepy

Hmmmm…

But can she get the lug-nuts off a flat tire?

Well to be honest, some women can and it’s no issue to them at all to change a tire. But there is a pure strength element to it and some women just can’t. Which then forces them to call someone else who can. That boils down to…

(1)  You.

(2)  AAA or some other car service outfit.

(3) That other guy that wants to fuck her.

Those answers are ranked in the order of your best interest. If your woman has to be saved, you should be the guy doing it. You don’t want to frame some other guy as the rescue hero for her. You should consider that if you can’t fix her problem, and she has to call some other guy in, you’ve green lit setting her up on a first date experience where he’s going to game the hell out of her.

Bad things may follow after that.

So anyway… if you don’t know how to change a tire… watch the video and at least spend 15 minutes of your time having a practice run through changing a tire before you need to put the skills to use.

Also in worst case scenario where she has both a flat tire AND a flat spare… usually the spare isn’t punctured, just very low on air. So just toss it in your car and fill it at any gas station with an air compressor. (Always have a couple bucks in quarters in your car.)    Or at the very least, park her car somewhere safe and drive away with one of the flats in your car.

And remember to act like it’s no big deal. Climbing the highest tower, slaying the dragon, not much to tell really. Just the Princess Fiona Plan on a  normal Tuesday. Quid pro quo and all that.

Also…. if you’re a girl and you want to Game a certain guy into rescuing you and all the wonderful isolation and one on one time that entails (not to mention the social obligation you can impose on yourself to invite him over to your place for a nice dinner, wine and a remarkably improved likelihood of coitus), you just park at the side of the road and call him up and say you have a flat tire. Sound mildly frustrated, but not too much. If he says he’ll come, coo to him with praise and gratitude. Then get out of the car, unscrew the little black cap off the tire valve and using your car keys, depress the little pin in the center of the value and let the air out of the tire until it looks properly flat. Then await rescue…

 Pick a day he’s not working of course. If he’s into you, he’ll come.

 

OMGMAKINGCOFFEEALPHABETAHELPNOWPLZ

Reader:  After reading MMSL and have started to turn my marriage into what it should be…slowly. I had a friend, who knows I’ve read MMSL, come up to me this morning and ask me “Is it too beta to make coffee every morning and bring it to your wife in bed.” He said it’s a way to show her that you appreciate her everyday. I told him I would not do that everyday. Is that too Beta? Am I wrong?

Athol:  It’s a comfort building move, so yes it’s Beta. I’m fairly often up before Jennifer and I always make a beeline for the coffee maker myself. Takes me an extra minute to make Jennifer a cup as well if she wants one. As Beta moves go it’s a fairly quick, easy and direct one.

But the real question is whether he’s generally Alpha or not. The formula looks like this…

Alpha + Beta = WIN

Beta = LOSE

Women love Beta. Love, love, love Beta…. but only from a man that has Alpha.

There really is no “bad Beta” unless you mean it in the sense of “the cup of coffee you bought her this morning was a terrible cup of coffee.” As in, something that was meant to be nice and comforting, was actually kinda yucky. If you cooked her dinner and she gets food poisoning, that’s “bad Beta”.

But usually what people mean by “bad Beta” is a Beta move delivered with a Display of Low Value / terrible Alpha. That’s what gets her contempt circuits starting up.

You don’t scamper about like a lost puppy looking to be let outside, bringing her a cup of coffee. You don’t wince at her slight frown of displeasure with the first sip. You don’t return to the kitchen to “try and get it right”. You don’t bounce up and down on your heels waiting for praise for bringing mistress her coffee. You don’t hope you get your dick sucked for bringing her a cup of coffee.

You just make her a cup of coffee.

Then get on with your Alpha day.